Facebook introduces new messaging features for brands

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Image courtesy: The Indian Express

Facebook Inc said Thursday that it is expanding new methods for companies to locate and communicate with potential consumers on its applications as it strives to become an online shopping destination. According to Karandeep Anand, Facebook’s vice president of business products, the new capabilities would enable the company, which is already a leader in digital advertising, provide tailored shopping experiences to its consumers.

Businesses may now add a button to their Instagram accounts that allows users to send a WhatsApp message to the firm with a single click. Integrating WhatsApp is especially essential for clients in countries where the Facebook-owned messaging service is extensively used, such as India and Brazil, Anand said.

In order to simplify how businesses approach customers, Facebook said it will begin testing the ability for brands to send emails using Facebook Business Suite, a tool that allows businesses to manage their presence across the social media site’s applications.

It will also test new work accounts, which would let workers to maintain business sites without logging in with their personal identities. The new business tools arrive only one day after WhatsApp began testing a new feature in So Paulo, Brazil, that will allow users to discover stores and services through a directory in the app for the first time, as part of a drive to boost e-commerce on the service.

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