According to a recent Canalys research, Xiaomi is currently the second largest smartphone vendor in terms of global shipments in the second quarter of 2021. According to the research agency, the Chinese manufacturer gained 17 percent of worldwide market share, after Samsung’s 19 percent but ahead of Apple’s 14 percent.
BBK’s Oppo and Vivo rounded out the top five suppliers with 10% each. All five businesses increased their shipments year on year, but what stands out is how much Xiaomi increased its volume – it delivered 83 percent more phones than in Q2 2020, while Samsung increased shipments by 15 percent and Apple by one percent.
“Xiaomi is fast expanding its foreign business,” Canalys Research Manager Ben Stanton adds, noting sales increases across Western Europe, Africa, and Latin America. “It is still mainly geared toward the general market, and when compared to Samsung and Apple, its average selling price is around 40% and 75% lower, respectively. As a result, Xiaomi’s top objective this year is to increase sales of its high-end smartphones, such as the Mi 11 Ultra.”
According to Canalys, worldwide smartphone shipments increased by 13% in the fourth quarter. However, much of the increase witnessed by smartphone makers has come at the expense of Huawei, which surpassed Apple in 2019 but has since been effectively locked out of the global market owing to US-imposed sanctions and trading prohibitions. Xiaomi looks to be the greatest winner so far.