MikMak is the pioneering eCommerce acceleration tool for multichannel products, offering analytics and eCommerce enablement tools to assist food producers and CPG firms in understanding their customers’ online activities, determining the optimal use of marketing dollars, and driving online sales.
MikMak lets advertisers access their audiences where they spend their time online, from social media to programmatic to brand.com. We track online customer behavior and offer data that marketers can use to refine media and innovative for conversions, create and segment targeted shopper audiences for better targeting, control inventory to maintain market share, and strengthen relationships with retailers.
MikMak, an e-commerce marketing website, announced a $10 million Series A round of investment.
Wavecrest Growth Partners led the funding round, according to the New York-based firm. Established donors Luminari Capital and Brave Ventures also took part. Lunch Partners, Madrona Venture Group, Bazaarvoice founder Brett Hurt, Hooklogic founders Jonathan Opdyke and John Roswech, Foursquare CEO David Shim, and Kargo CEO Harry Kargman all made new investments.
“MikMak intends to use the funds to expand their market share and greatly advance their product roadmap. In addition, the group will extend its distribution presence, provide services to foreign firms, and reinvest the funds in its data and analytics platform for further growth and development.”, according to the company.
MikMak was discovered by Rachel Tipograph five years ago. Colgate, Dreyer’s Grand Ice Cream, Hershey, The J.M. Smucker Group, L’Oreal, Proctor & Gamble, and Rémy Cointreau are among the customers of the company, which produces online shopping opportunities for retailers.
“With the new funding and sponsorship from our investors, MikMak will be able to accelerate our product roadmap, double down on our data and analytics network, and extend our service portfolio to support international customers,” said Tipograph in a tweet.
According to Crunchbase News, MikMak has now raised a total of $14 million. Tipograph is now recruiting and expects to triple its capacity by the end of the year, according to Crunchbase. The company’s offices are based in New York City at 116 West Houston Street.