Image Courtesy: CNET
Between the first and second quarters of 2020, around 26% of Apple consumers switched to Android. Apple revealed this data as part of its legal dispute with Fortnite creator Epic Games to demonstrate that smartphone consumers have options and that the App Store ecosystem is not monopolistic.
According to an Android Central study, Apple’s market research teams found that the percentage of iPhone customers who switched to Android between 2019 and 2020 fluctuated every quarter. During this time span, the percentage of iPhone users switching to Android has been 19%, 14 percent, 26 percent, 26 percent, and 12 percent, respectively.
Given the rising cost of iPhones, the statistics showed that the virus did encourage individuals to seek cheaper Android alternatives. Furthermore, the transition from iPhone to Android occurred most prominently prior to the release of the new iPhone 12 series.
Having said that, Apple enjoyed an average of 81 percent loyalty from iPhone customers, and the top cell phones sold the most internationally in Q1 2021 were iPhone 12 models.
iPad Pro and wireless charging
Apple Inc. is developing a new iPad Pro with wireless charging and the first iPad mini redesign in six years, hoping to maintain momentum in a category that witnessed a surge in sales during the pandemic.
They intend to introduce the new iPad Pro in 2022 and the iPad mini later this year. The biggest design change in testing for the iPad Pro is a move from the existing aluminium casing to a glass back. The next iPad mini will feature reduced screen borders, and the elimination of the home button has been tried.