Flipkart, a domestic e-commerce platform, launched Flipkart Camera on its shopping app to provide an immersive e-commerce experience using Augmented Reality (AR). According to the firm, the service would assist customers in moving from “envisioning” to “experiencing” what a thing might look like in reality before making a purchase.
The camera would provide a 3D experience of items like furniture, baggage, and major appliances, allowing buyers to estimate the size and fit of the object as well as comprehend its aesthetics before making a purchase choice. Augmented reality would also apply to the beauty products market.
“With Flipkart Camera, we aim to take this experience a notch higher by offering in-house demonstrations of products from the comfort of a consumer’s living room, thereby helping them make an informed decision before purchasing,” said Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart.
According to a Gartner research, Gen Z and millennials are driving the demand for Augmented Reality (AR) and Virtual Reality (VR) features, with 30% wanting more AR/VR capabilities incorporated into their purchasing experience.