Image Courtesy: The Verge

Google Meet for iOS and Android will gain new video filters, effects, and augmented reality masks for personal conversations, according to the search giant. They can be accessed during a call by clicking the sparkle icon in the bottom right of your video stream, which brings up a carousel of various effects such as colour filters and animated AR face effects. The majority of the choices are only accessible for personal Gmail accounts, while Workspace users must stay professional with a restricted range of blurring and virtual background settings.

After Google made Meet free for personal Google accounts last year, the new video effects are the latest evidence of Meet’s move from targeting enterprise and business customers to targeting consumers more broadly. The filters are quite similar to those already available for Google’s consumer-focused Duo video chat service, and 9to5Mac reports that Google has already stated that it intends to replace Duo with Meet in the future.


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