Image courtesy: Swarajya
New Delhi: Grofers has launched a ten-minute online grocery delivery service in ten cities, at a time when Indians are increasingly turning to internet shopping.
Customers in Delhi, Gurugram, Mumbai, Bengaluru, Hyderabad, Kolkata, Jaipur, Ghaziabad, Noida, and Lucknow can now order over 7,000 everyday basic products from Grofers.
“Today, we launched our 10th city with the promise to deliver groceries within minutes to your doorstep. While our average delivery times are still hovering around the 15-minute mark, our eventual vision is to be below 10 minutes for every customer in India, “According to a blog post published on Tuesday by the hyperlocal business. It is “confident” of delivering to the bulk of its customers in under 10 minutes within the next 45 days.
Grofers’ founder and CEO, Albinder Dhindsa, also tweeted about the service.
Online grocery has been one of the fastest-growing segments in India’s consumer e-commerce space and its growth has been propelled further with India’s rising digital penetration. The pandemic has accelerated e-commerce adoption as consumers seek the convenience and safety of shopping from home.
The Competition Commission of India (CCI) authorised Zomato Ltd.’s planned acquisition of a 9.3 percent interest in Grofers last week. As part of its online grocery drive, the foodtech business invested $100 million (about Rs 745 crore) in Grofers last month.